Behind the Brand
THE CELEBRATION OF EVERY DAY
Freeda Kugel was born into a large and loving Jewish family in prewar Ukraine. After World War II, she moved to Israel where she married and continued nurturing a childhood dream: To bring a new level of sophistication to women’s beauty.
Arriving in New York in 1964, Freeda trained as a hair and wig stylist. With the guidance of her life mentor and the support of her family, she began innovating with custom hair, experimenting with color matching and creating wigs that were beautifully human in every way.
In 1993, Freeda opened a factory in Ukraine, blending three decades of personal passion with a team of expert crafters who could help her vision grow even more.
Today, Freeda European custom wigs continue to set the standard of versatile beauty and lasting excellence, adding a little extra brightness to every day. Freedas are sold directly in our New York showroom, online and through hundreds of stylists in the US, Canada, Europe, South America, South Africa, Australia and Israel. Freeda Kugel still owns and directs her company. She divides her time between our New York corporate offices and the thriving factory in Ukraine, ensuring quality output and continued innovation at both ends.
I found the people at Freeda to be exceptionally courteous and quite helpful. They had tremendous patience. I found the wig that I purchased to be exactly as described and exactly what I was looking for. Would definitely recommend to friends and will definitely buy the same way again. Thank you.
- Verified Freeda Customer
I drove a long distance today and I am very pleased that I was able to find a wig that I truly enjoyed. The staff was so patient and kind and had many options to choose from. They exceeded my expectations and their quality by far is amazing. I will not go anywhere else if I decide to purchase another piece! A sincere thank you to all the Freeda staff!
This wig is beautiful! The hair is silky smooth and just lovely. Such nice quality. Feels very comfortable and light weight. I went to a local wig store for my first wig and the quality was nothing like this one. I am so pleased. Was a little worried about buying on-line but so glad I did!! Would recommend to all.