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718-771-2000

Behind the Brand

THE CELEBRATION OF EVERY DAY

Freeda Kugel was born into a large and loving Jewish family in prewar Ukraine. After World War II, she moved to Israel where she married and continued nurturing a childhood dream: To bring a new level of sophistication to women’s beauty.

Arriving in New York in 1964, Freeda trained as a hair and wig stylist. With the guidance of her life mentor and the support of her family, she began innovating with custom hair, experimenting with color matching and creating wigs that were beautifully human in every way.

In 1993, Freeda opened a factory in Ukraine, blending three decades of personal passion with a team of expert crafters who could help her vision grow even more.

Today, Freeda European custom wigs continue to set the standard of versatile beauty and lasting excellence, adding a little extra brightness to every day. Freedas are sold directly in our New York showroom, online and through hundreds of stylists in the US, Canada, Europe, South America, South Africa, Australia and Israel. Freeda Kugel still owns and directs her company. She divides her time between our New York corporate offices and the thriving factory in Ukraine, ensuring quality output and continued innovation at both ends.